Sometimes it’s hard to find clarity in your business, because you’re just too close to it.
It’s like staring at a painting from just a few inches away. Sure, you can see all the brush strokes and tiny details, but you’re missing the whole picture. If you’ve ever taken an art class, you’ll know they teach you to start with the broad shapes and layout first. You map out where things go before adding detail. That’s how you understand the composition. The full story.
But what most of us do? We zoom all the way in and start filling in tiny corners… then step back and go, “Okay… now what?”
The same thing happens in business.
Why Clarity in Business Is So Important
I can’t tell you how many times someone’s told me, “I need a website,” and when I ask, “Why?”—they pause. They weren’t expecting the question. And the same thing goes for Instagram, LinkedIn, email newsletters, blogging… all the things you think you should be doing. But when you’re stuck, exhausted, and wondering why nothing’s working, it’s often because you don’t know why you’re doing it in the first place.
I don’t know about you, but I find it way easier to get things done when someone just tells me what to do. “Write a blog about landing page best practices.” Easy. Done.
But here’s the twist: the person who knows exactly what you need to do? It’s you, just with a whole lot more clarity.
→ You know why you’re in business.
→ You know who you’re helping.
→ You know what they need help with.
So now, you just need to connect the dots between what they need and what you offer.
Let’s talk about how to actually get that clarity.
1. Go back to the roots.
Why do you do what you do? What’s your deeper purpose? What made you start this business in the first place?
If you haven’t already, watch Simon Sinek’s TED Talk on “Start with Why.” It’s a classic for a reason.
2. Step away from the day-to-day.
Clarity doesn’t come from staring at your screen for five hours. It often shows up when you’re out on a walk, during a weekend retreat, or even just sitting at a café with your phone on airplane mode.
3. Ask Better Questions.
Not sure what to ask? Try these prompts:
- What do I want to be known for?
- What do I want my clients to feel after working with me?
- What problems am I uniquely good at solving?
- What kind of clients do I not want to work with anymore?
4. Audit Your Website From Your Audience’s Perspective.
Look at your website from their perspective. Better yet, ask someone who fits your ideal client profile to give honest feedback.
- Is it clear what you offer?
- Do they know what to do next?
- How do they feel when scrolling through it?
5. Work With a Brand Strategist or Designer.
Work with someone who isn’t your best friend (no shade, love them—but you need more than “it looks cute”). A brand or website professional can pinpoint what’s not clicking and help you articulate things you’ve been struggling to say.
You know that feeling when a friend says, “Something’s off, but I don’t know what”?
A good strategist knows what’s off and helps you fix it.
What Happens When You Do Gain Clarity?
When you have brand clarity, everything shifts..
You stop second-guessing every decision.
You make bold moves because you know what you’re working toward.
You build a brand that actually feels like you (and your audience feels it too).
You’ll start to notice:
- You act like the boss you are. Clarity = confidence, baby.
- You stop staring at a blank page wondering, “WTF am I even doing?”
- You communicate with confidence. Your audience knows exactly how you can help them.
- You get your time back. AKA the freedom you actually wanted when you started this business.
If you’re feeling lost or overwhelmed, come back to your why. Take a step back. Ask the right questions. And if you’re ready for more support, I’m here for that too.
